THE EXECUTION PREMIUM: Linking Strategy to Operations for Competitive Advantage (Robert Kaplan & David Norton)

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In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way, maintain Robert Kaplan and David Norton in "The Execution Premium". Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. Drawing on extensive research and detailed case studies from a broad array of industries, "The Execution Premium" presents a systematic and proven framework for achieving the financial results promised by your strategy.

PUBLICATION DATE: Aug 2008