NATURAL CAPITALISM: The Next Industrial Revolution (Paul Hawken & Amory Lovins)

Back

'Natural capitalism' is quite different from conventional capitalism but, once understood, it seems it must have been obvious all along. Drawing upon economic logic, intelligent technologies and the best of contemporary design, the authors show how it will transform our fundamental notions about the way to do business. They describe the wealth of opportunities for profit from providing quality and service with ever more efficiency and less waste, through the rational employment of resources, money and people - doing more and better with less.

PUBLICATION DATE: Feb 2008