CRACKING THE CORPORATE CULTURE CODE: Unwritten Ground Rules (Steve Simpson)

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What truly sets this book apart is its introduction of a potent, yet simple concept terms "UGRs" (Unwritten Ground Rules). You are taken on a journey that demonstrates the power of UGRs to dictate corporate performance and, most importantly, you are guided through a range of strategies that will enable you to unleash a service revolution.

PUBLICATION DATE: 2005