John Kotter's international bestseller "Leading Change", struck
a powerful chord with legions of managers everywhere. It
acknowledged the cynicism, pain, and fear they faced in
implementing large-scale change - but also armed them with an
eight-step plan of action for leaping boldly forward in a turbulent
world. Now, Kotter and coauthor Dan S. Cohen delve deeper into the
subject of change to get to the heart of how change actually
happens. Through compelling, real-life stories from people in the
trenches, in all kinds of organizations, the authors attack the
fundamental problem that underlies every major transformation: How
do you go beyond simply getting your message across to truly
changing people's behavior?Based on interviews within over 100
organizations in the midst of large-scale change, "The Heart of
Change" delivers the simple yet provocative answer to this
question, forever altering the way organizations and individuals
approach change. While most companies believe change happens by
making people think differently, Kotter and Cohen say the key lies
in making them feel differently. They introduce a new dynamic -
"see-feel-change" - that fuels action by showing people potent
reasons for change that spark their emotions. Organized around the
revolutionary eight-step change process introduced in "Leading
Change", this story-driven book shows how the best change leaders
use not just reports or analysis, but gloves, video cameras,
airplanes, office design, and other concrete elements to impel
people toward positive action.The authors reveal how this appeal to
the heart-over the mind - motivates people to overcome even
daunting obstacles to change and produce breathtaking results. For
individuals in every walk of life and companies in every stage of
change, this compact, no-nonsense book captures the heart - and the
how - of successful change. John P. Kotter, world-renowned expert
on leadership at the Harvard Business School, is the author of many
books, including the award-winning, best-selling" Leading Change".
Dan S. Cohen is a Principal with Deloitte Consulting LLC.
Contents:
Introduction: The Heart of Change
Step 1 Increase Urgency
Step 2 Build the Guiding Team
Step 3 Get the Vision Right
Step 4 Communicate for Buy-In
Step 5 Empower Action
Step 6 Create Short-Term Wins
Step 7 Don't Let Up
Step 8 Make Change Stick
Conclusion
We See, We Feel, We Change Story
| Product Code |
Description |
Attributes |
Price |
|
| 9781578512546 |
Heart of Change |
|
$48.00
|
|
|
