Go on, admit it: most of the business documents that cross your
desk really test your patience. If you're brave enough, you'll skim
through them in an attempt to capture the key points. More often
than not, you'll find them or throw them into the bin. That's
because most business writing is long, complex and takes forever to
get to the point. This is self-defeating as the available reading
time is often only a few minutes or less. In this book, you'll
learn to: *Grab and sustain your reader's attention *Produce a user
friendly layout *Draw attention to key passagesIt's a fundamental
set of techniques that you'll be able to apply to all kinds of
business writing - letters, e-mails, reports, memos, websites,
business plans, forms, sign boards and even graphs. Read This! Will
demolish many of the enduring myths that many of us hold dear about
business writing - for example, that Times New Roman is the best
font, that you must always start a letter with Thank you, or that a
report must always have a conclusion at the end.
Contents: PART 1 THE BASICS
Chapter 1: How to grab your reader's attention Chapter 2: How to
create a user-friendly layout PART 2 APPLYING THE BASICS Chapter 3:
Letters, faxes and e-mail Chapter 4: Reports
| Product Code |
Description |
Attributes |
Price |
|
| 9780273656500 |
Read This! |
|
$34.95
|
|
|
