It's widely accepted in business that great companies grow their
revenues and profits year after year - but bigger is not
necessarily better. In "Small Giants", journalist Bo Burlingham
takes us deep inside fourteen remarkable privately held companies,
from a brewery to a record label, that chose a different path to
success. These organizations quietly rejected the pressure of
endless growth, deciding to focus more on satisfying business goals
- being the best at what they do, creating a stimulating place to
work, providing perfect customer service and making important
contributions to their communities. But what are the magic
ingredients that make these companies unique? Why and how does
their approach work in such widely varying industries? And what
lessons can we learn from them? A fresh, inspirational guide to
business strategy, "Small Giants" will help any entrepreneur
consider new directions to make their company great.
PUBLICATION DATE: Sep 2007
| Product Code |
Description |
Attributes |
Price |
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| 9780141031491 |
Small Giants |
|
$26.95
|
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