Your company?s brands hold intangible value
and differentiate your firm from rivals. So does your leadership
brand?a shared identity among your organization?s leaders that
differentiates what they can do from what your rivals? leaders can
do. ?In Leadership Brand, Dave Ulrich and Norm Smallwood
show how branded leadership delivers unique value for firms?
investors, customers, and employees?elevating market value and
creating a sharp competitive edge.
The authors present a six-step process for creating leadership
brand in your organization. A wealth of tools helps you
differentiate your firm?s leaders from those of rivals, craft a
unified identity among them, and articulate a unique statement of
your brand. Additional chapters and tools show you how to assess
and measure your leadership brand, where to invest in the brand,
which practices instill the brand, and how to communicate the brand
to your many stakeholders.
With its compelling new model and hands-on approach, this book
helps you clarify what makes your leaders unique?and use your
leadership brand to leave rivals far behind.
CONTENTS:
Preface
Chapter 1 Branding Leadership
Chapter 2 The Case for Building a Leadership Brand
Chapter 3 Creating a Leadership Brand Statement
Chapter 4 Assessing Leaders Against the Brand
Chapter 5 Investing in Leadership Brand
Chapter 6 Measuring Return on Leadership Brand
Chapter 7 Building Awareness for Leadership Brand
Chapter 8 Preserving Leadership Brand
Chapter 9 Implications for Personal Brand
Appendix 1 Criteria for a Firm Brand
Appendix 2 Firms with Branded Leadership
Endnotes
Index
About the Authors
PUBLICATION DATE: Sep 2007
| Product Code |
Description |
Attributes |
Price |
|
| 9781422110300 |
Leadership Brand |
|
$55.00
|
|
|
