10th ANNIVERARY EDITION. This is not a book about charismatic
visionary leaders. It is not about visionary product concepts or
visionary products or visionary market insights. Nor is it about
just having a corporate vision. This is a book about something far
more important, enduring, and substantial. This is a book about
visionary companies.' Drawing upon a six-year research project at
the Stanford University Graduate School of Business, Collins and
Porras took eighteen truly exceptional and long-lasting companies
and studied each company in direct comparison to one of its top
competitors. They examined the companies from their very beginnings
to the present day - as start-ups, as midsize companies and as
large corporations. Throughout, the authors asked: 'What makes the
truly exceptional companies different from other companies?' Filled
with hundreds of specific examples and organized into a coherent
framework of practical concepts that can be applied by managers and
entrepreneurs at all levels, "Built to Last" provides a master
blueprint for building organizations that will prosper long into
the twenty-first century and beyond.
| Product Code |
Description |
Attributes |
Price |
|
| 9781844135844 |
Built to Last |
|
$69.95
|
|
|
